Adobe Acrobat PDF files is the preferred file format. All images need to be a minimum of 300 dpi in CMYK and all fonts embedded. All line art should be saved at 1,200 dpi. PDF files should be generated using PRESS settings. For all other file types, all elements that are contained in the ad must be included with file on media and be of high resolution, no less than 300 dpi. All photos and graphics must be set to CMYK. We are not responsible for color accuracy in files that must be converted from RGB to CMYK.